What Facebook's new ad policy means for political advertisers
We will not be publishing the newsletter on Monday due to Labor Day. Enjoy the long weekend, and see you on Tuesday!What Facebook's new ad policy means for political advertisers, TikTok tests in-video shopping, and Netflix viewers love the hits.On Wednesday, Facebook said that it would stop accepting new political ads a week before the US presidential election in November to allow for more time to review and fact check ads in an effort to crack down on misinformation.
But advertisers can work around the new ban, and the impact on Facebook is likely to be minimal since political advertising is a tiny amount of its business.Dan Whateley reports that TikTok is testing a new shopping button that could help the app compete with Instagram and YouTube in e-commerce. The feature helps influencers link to their merch and direct-to-consumer products, a growing revenue stream for many creators.Netflix invests heavily in original content but non-original hits like "Grey's Anatomy," "Shameless" and "The Office" keep viewers glued to the streaming service, reports Travis Clark.
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