Facebook keeps raking in money despite criticism it has faced. The company will post its first-quarter earnings results on Wednesday after the markets close.
As long as Facebook's 2.3 billion users keep logging onto the platform, it'll keep bringing in ad revenue, according to Ben Schachter, senior internet analyst at Macquarie Groups.All the negative headlines — about the social media company's role in spreading misinformation, inadequately policing content, and misusing data — have not caused"widespread and significant user engagement changes," a recent Macquarie analyst note said.
Read MoreThere are some concerns: New social media regulations around the world could slow Facebook's growth, the recent exit of some high-profile executives has raised eyebrows, and its expenses will continue to climb as it invests in addressing safety concerns. But Macquarie is encouraged by the"shareholder-friendly" tone coming from management.
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