After almost two decades, the iconic “What happens here, stays here” catchphrase will get an update.
After almost two decades, the iconic “What happens here, stays here” – a catch phrase that's deeply rooted in the American tourism vernacular – will get an update,While tourism authorities have been mum on officially confirming what the new slogan will be, an official hashtag attached to the music awards show offers a hint: #OnlyVegas.
The 60-second ad set for the Grammys Sunday will air around the time Aerosmith takes the stage for a live performance. In November, singer Steven Tyler introduced to a concert crowd what many speculate is the city’s new mantra: “When I say, ‘What happens here,’” Tyler told the audience, “you say, ‘only happens here!’”For almost two decades,"What happens here, stays here" has served as this city's mantra of excess.
The catchy and controversial one-liner encouraged and empowered tourists to behave in ways they would have never dared back home – a wink to the naughty.
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