This would literally change my life.
on Tuesday calling for the industry to make a number of changes including selling the Spring collections for February to July and the Fall collections for August to January when it's actually cold out. A concept!."It's not normal to work with the design team on a collection that hits the shop floor one month and a half before it's discounted at 50%."
Another area they want to see changed is the discounting period, which currently doesn't allow enough time for full-price selling. Under the group's plan, markdowns wouldn't begin until the very end of season .
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