'It’s a key component of a successful business strategy, especially as the marketplace becomes increasingly interconnected and the marketplace becomes more diverse.'
– Verna Myers
Years later, when I went on to start my own tech company, ThisWay, I looked around and noticed the same: there weren’t many female founders. In other words, what you see isn’t always what you get. I have benefitted in extraordinary ways by dropping preconceived notions and becoming true friends, and in some cases business partners, with people that may have polar opposite views from my own.
The Sodexo Corporation, for example, exponentially increased its return on investment through D&I initiatives. For every $1 it has invested in mentoring, it has seen a return of $19, according to Dr. Rohini Anand, the company’s senior vice president and global chief diversity officer. The main setback here is unconscious bias. Everyone has unconscious bias. I do. You do. Your team does. People are wired to respond to people who look like them, and this works on both ends of the employment equation. Just as recruiters are more likely to hire someone from their same demographic, candidates are likely to shy away from companies where the team doesn’t look like them.
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