It's a question we've all had while cutting it into cubes for a queso dip!
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The original Velveeta that was created in 1918 was, in fact, made from discarded bits of Swiss cheese, but over the years, the brand has tweaked its formula. Swiss-born cheesemaker Emil Frey reportedly invented Velveeta while working at a cheese factory in New York as a way to salvage broken cheese wheels that would otherwise go to waste.
Popular Velveeta Uses Thanks to its smooth texture, Velveeta is ideal for incorporating into macaroni and cheese, casseroles and just about any recipe that calls for a cheese sauce, like queso dips and soups. Where to find Velveeta Velveeta is ubiquitous at pretty much any grocery store you’ll find in America, but you won’t typically see it with the cheese. It’s usually in one of the middle aisles with pantry staples. Amazon also sells it if you don’t feel like searching for it at the store.
Still, in the 100-plus years since its invention, Velveeta has attained iconic status, even if it isn’t given much respect among gourmet circles. It’s got a devoted following and remains a huge seller after all these years. Even people who’ve never had it likely know what Velveeta is, thanks to its prominence in stores and its many marketing campaigns.
Capitalizing on the low-fat food craze that dominated the 1990s, the brand introduced Velveeta Light, a version of the cheese product that contained less fat and no cholesterol. They showed it off in this commercial.
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