In the midst of the measles spread in the US, doctors and public health workers are learning on the fly what works, and what doesn’t, when it comes to communicating with vaccine-hesitant parents and communities.
Nuurali and Somali-speaking coworkers attended community meetings at mosques to speak out against the anti-vaccination groups who had infiltrated Minneapolis’ Somali community. Nuurali also actively tried to reach families of unvaccinated children.Nuurali learned which statements shut down a conversation, and which led to an appointment for vaccinations. She found that starting with, “the MMR shot does not cause autism,” derailed the discussion.
With the efforts of the Minnesota Department of Health, Minnesota Children’s hospital, Nuurali and others, Somali children under age 6 saw a 262 percent uptick in MMR shots from April to August 2017 — the length of the measles outbreak — compared to the year before.“Motivational interview-based techniques go after the motivation, but they don’t reaffirm the incorrect facts,” Omer said. “If you try to correct incorrect information, it can actually backfire.
In order to reach vaccine-hesitant parents, public health professionals and researchers have to first stop demonizing them, said Melissa Carrion, an assistant professor of technical communication at Georgia Southern University. The next step is to sit down with parents, one-on-one, a difficult task, considering that physicians aren’t reimbursed for vaccine counseling, she said.who chose not to vaccinate their children.
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