An ode to a drugstore-aisle icon.
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If you came of age somewhere between the ’90s and mid-‘00s, as I did, perhaps this thrill was evoked by the one item you were allowed to wear for some time: Maybe it was Sunflowers eau de toilette or some candy-scented roll-on glitter. Maybe it was bright blue hair mascara that got all over your fingers every time you forgot you’d applied it.
Imagine this: It’s 1995, and you’re having the time of your life on a trip to the drugstore with your BFF. The first choice for what you’ll spend a portion of your $10 allowance on, in your dream world, is a vampy blue lipstick or an eyeliner pencil you probably have no idea how to wield. But perhaps, like me, it would be years before your mother would allow you to appear in public wearing anything on your face beyond a barely visible lip tint.
Where teen magazines — often read by not-quite-teen girls — doled out suggestions for preventing or covering up zits, for the outfit that would make you stand out to your crush, or for ways to tame your frizzy hair, Lip Smacker was the anti–whatever that was. At 13, no girl should be thinking, “What can I be doing to conceal my under-eye circles?” They should be deciding which gem-capped Jewel Lip Smacker flavor to add to their arsenal and coordinating matching looks with their BFF.
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