What the best leaders understand that Google doesn't:
Dr. Danny Friedland was brilliantly confused.
Now, ironically, Danny found himself confused, stressed and spiraling into a depression. The leading expert on brain function was stuck, struggling with his own mental health. Leaders understand that the way they frame challenges will directly impact the way their team’s respond under stress. Dr. Danny’s discovery can also be flipped to your advantage to find new customers because they are seeking answers too. If you know the questions that your customers are asking, they can be turned into a content strategy in which you write articles, white papers and blog posts addressing these questions. This will make your clients easier to find by Google and other search engines.
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