Hmm.... I'm not sure if I can see this catching on, Fanta.
Fanta belongs to Coca-Cola, an enormous multinational company with an advertising budget that dwarfs some countries' GDPs. But despite all that cash, it still occasionally drops a clanger, and the latest campaign from Fanta is causing some bemusement.
The brand has decided that the act of drinking Fanta while consuming a snack deserves its own word in the dictionary in India. It wants people in India to call this Fnacking. It's not going to make our pick of theTime to have a #Fnacking party 🥐🤤What’s a #Fnack recipe your friends love 🧡#Fanta #Fnacking pic.twitter.com/IPXG7co9fwThe word is awkward to say but more crucially, the whole premise is pretty much doomed.
Thirdly, the proposed portmanteau isn't something that can be unique to Fanta. I mean, if we're to going to use the term 'fnacking', then if we have a cola with a snack we'd have to call it 'cnacking'. If we opt for a Sprite, I'd be... er... snacking.
Over on Twitter, people are tweeting their incredulity."Ew. Is this real?" one person asked."No words. This isn’t even GenZ-speak,"
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