The sports trading card industry has experienced a boom during the COVID-19 pandemic, with fans unable to attend live sporting events.
The retailer had acquired MLB's trading card rights in August last year and MLB's existing deal with Topps from 2018 was to end in 2025. But the latest negotiation allows Fanatics to immediately obtain MLB's trading card rights.
In addition to MLB, last year Fanatics acquired licensing rights from the Major League Baseball Players Association , the National Basketball Association , the National Basketball Association and theThe AthleticWhile further details on the terms of the latest agreement with Fanatics are unknown at this time, the deal will mark a continuation of the Topps' 75-year-history.
The iconic brand, which began as a family chewing gum business in 1938 in the New York City borough of Brooklyn, launched its first series of baseball cards in 1951. The following year, Topps released its first annual set of baseball cards, securing its position as a national pastime and permanent fixture in the baseball world.The short answer? Most probably yes—not only fueled by the latest acquisition by Fanatics but also given the general resurgence of the sports trading card industry during the COVID-19 pandemic.
Trading cards have experienced a surge in interest during the outbreak. With sports fans stuck at home and many live sports events canceled, many have revisited the nostalgic pastime to get their sports kick.
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