VIP+ Analysis: What We Got Right (and Wrong) About Our 2021 Podcast Predictions
”) in a way the Cupertino-based tech giant hasn’t. However, we admittedly could have improved this original prediction by acknowledging how widely YouTube is used as a podcast platform . former Apple and NPR exec N’Jeri Eaton as its first head of podcasts to oversee the streamer’s podcasts, which are largely tied to its originals. Meanwhile, Apple TV+ has launched official podcasts tied to its shows, including “For All Mankind,” “The Problem With Jon Stewart” and “Foundation” in 2021.
But what didn’t really occur in 2021 that we expected to with regard to this prediction were new streaming services like Paramount+ and Discovery+ leaning on podcasts as a differentiation factor — podcasts are currently not to be found on those two streamers.As expected, consolidation did continue in the podcast space in 2021, albeit not quite in the manner we expected.
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