The more people see wearing face masks and practicing social distancing as ways to protect the health of others, the more likely they are to comply, research shows.
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A second experiment changed things up a bit by measuring people’s thoughts about public health and morality before they were lobbied about the benefits of social distancing . The researchers also included more people and added a third message that combined both the self-focused and other-focused points of view.
As before, the messages that prompted people to consider the health of others were more likely to be seen as moral arguments. They were also rated more persuasive than the self-focused message. In the third and final experiment, the self-focused and other-focused messages were more similar, and the combination message was eliminated. Again, the more the 383 participants viewed public health through a moral lens, the more persuasive the message about protecting others was compared with the message about protecting themselves.
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