'It feels like now more than ever, we need to work together and create in new ways.' Ganni
, Marks' portfolio spans across many realms of mainstream entertainment; however, her signature look remains instantly identifiable regardless of the artistic genre.
"The overarching aesthetic in my work might be observing and documenting everyday people and behaviors," she tells."Translating that for brands isn't exactly straightforward for many commercial contexts, but I am grateful for art directors, clients and designers who appreciate my approach and believe I can enhance the product or idea of what they are trying to achieve, to something a bit different and less serious.
"Ganni 202020 is a creative collective we started off in January this year," says the brand's creative director Ditte Reffstrup."Our Copenhagen Fashion exhibition is a further exploration of that creative energy, drawing on different perspectives from around the world. It feels like now more than ever, we need to work together and create in new ways. Not doing a show this season just feels right.
In Marks' corner of the exhibition, the focus lies primarily on uplifting the voices of everyday people, specifically through the usage of cardboard cutouts. Given the tumultuous start to the decade that Ganni is trying to decipher through its fashion week installation, Marks turned to her signature subject — the everyday woman — to forecast the years to come, and she was given free reign to explore the future through Ganni's latest collection.
"It was a fun project to work on, especially as my first after lockdown," she says."I worked with Gabrielle Lawrence at People File to cast a group of women from around London. We shot in my garden, with just myself and stylist Flo Arnold with Ganni clothes — current season and archive Ganni. [They] gave me carte Blanche to do my thing and were very trusting. Cardboard cutouts are usually reserved for celebrities or other people of significance or for effect.
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