Joe Biden’s widely praised acceptance speech wrapped up the most unusual political convention we’ve seen — a big test for the Democrats in how they communicate their message durin…
If the goal was to project unity, empathy and purpose, it worked. As others have noted, the virtual nature of the convention by default removed some of the problems that plagued, i.e. speakers getting booed or Bernie Sanders delegates expressing their discontent. The lack of a packed arena removed the chance for side dramas, whether that be disgruntled reaction to certain speakers or even certain protests outside the security perimeter.
The convention was an infomercial, one that will put the onus on the broadcast and cable networks to give equal treatment to the Republicans next week. The production got better as the week went along, and the inclusion of “everyday” people, much more so than a traditional convention, helped give it more authenticity. But it still was a two-hour promotion for the party and the nominee — and as a TV experience, it replays better in bites rather than big gulps.
There’s already been plenty written about how Biden exceeded expectations in a speech that struck on the themes of hope and perseverance, but as a production it actually worked better because it was delivered in a room of only about 30 journalists who remained silent. Imagine Biden delivering the same address to a large convention crowd, with all the stops and starts for applause lines, and you end up with something that loses the gravity of the moment.
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