When Forbes is stronger than ever, why we chose to reimagine print: by RandallLane
, according to Simmons Research. The perfect time, in other words, to look at ourselves and the world around us, and ask what’s next.
Specifically, when you can receive an infinite amount of information on your phone or computer and then share, bookmark or link out of it, what drives a superior print magazine experience—something you would rather consume in a glossy, portable format than any other?The reimagination you will behold attempts to answer that. Step one: refocused curation—concisely bringing together a full meal of facts and ideas that contrast with the à la carte nature of digital surfing.
In lockstep, we’ve modernized the design, to underscore the luxury that magazine reading presents, starting with a cover that intimately invites you inside. Kudos to the , who implemented the new look, working seamlessly with Bob Mansfield, Dan Revitte and the unflappableart squad. Another 20 editorial staffers were in the mix, as well. The ultimate team effort, in support of a print experience at the top of its game.I am the editor of Forbes Magazine, and believe strongly that entrepreneurial capitalism and market-based thinking can solve the world's problems.
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