Here, a closer look into Kering and Gucci's sustainability plans.
like casting local models, banning hairdryers, and donating to a charity that provides efficient cookstoves to families in Kenya.
To be clear, being carbon-neutral doesn't mean that one stops producing carbon; it means doing something good to make up for the bad stuff. Of course, one could simply stop doing harm in the first place, but that's not exactly viable for brands. As Gucci's CEO, Marco Bizzarri, told the: "The only way we can have zero emissions is to shut our business.
It should be interesting to see how the announcement trickles down through the industry. Up-and-coming designers aren't exactly in the position to dole out money, but then again, they aren't contributing nearly as much to fashion's overall carbon footprint as luxury conglomerates like Kering and LVMH.
Through the lens of sustainability, though, it's hard to resist making adjustments to an industry that pours enormous resources and efforts into fashion show spectacles that only last about 15 to 30 minutes total; after all, ephemerality never stopped Karl Lagerfeld froma full-size cruise ship or grocery store in the name of Chanel. Shows often involve invites, place cards, and front-row freebies, not to mention the actual clothes that appear on the runway.
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