Where did all these fancy vinegar brands come from? (Via Strategist)
Photo: Retailers The first inkling I got that vinegar might be the next “it” pantry item arrived last year just before the holidays, when I first laid eyes on Pineapple Collaborative’s The Apple Cider Vinegar, made with “organic Gravenstein, Red Rome Beauty, Golden Delicious, and Pink Pearl apples” and hand-harvested by California farmer Joanne Krueger. Bragg’s this was not — it’s about four times the price for half the volume. And it’s currently on backorder until mid-August.
I became so preoccupied with the rise of beautiful bottles of vinegar that two weeks ago, I started conducting research. In just a few hours, I turned up no fewer than five new vinegar brands, all launched in the last 18 months. There’s American Vinegar Works, a Massachusetts-based company that specializes in vinegars made with rice wine, beer malt, rosé, and other alcohols.
And as she points out, there’s literally no limit to what you can vinegar-ize. “I just went with the flavors I was craving most in food,” Crawford says, adding that she wants to launch a vinegar kit down the line. “Wherever you live, there are ingredients that are specific to that climate that can be turned into vinegar.” While we’re waiting for Crawford’s DIY kit, here are the vinegars making a, well, splash on the market.
TART Vinegar $24 Photo: Gina Esposito After working in restaurants for nearly two decades and making vinegar along the way, Christina Crawford decided to get into vinegar-making full-time, because it was infinitely less stressful while allowing her to continue gushing over beautiful produce. “I couldn’t work in restaurants anymore, but I still had this passion for sourcing,” she says. She makes her celery vinegar using raw, finely processed, organic celery with a little sugar.
$22 at Ramp Up Buy Acid League Honeydew Melon Vinegar $14 $14 Acid League, run by food scientists, seems to be cut from the exact same cloth that produced the legendary NOMA fermentation lab. The Canadian-born brand specializes in fancy grocery aisle vinegars as well as small-run experimental vinegars that come in flavors like orange marmalade and honeydew melon and start at $14.
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