The North American Aerospace Defense Command has launched its annual tracker for people to follow Santa on his journey.
Along the way, the tens of thousands of telephone calls fielded by NORAD volunteers each year have been augmented by an explosion of technology that lets millions track St. Nick’s journey from the North Pole to the Pacific and Asia, from Europe to the Americas.developed for mobile devices by Cesium, a Philadelphia-based IT and defense contractor.
It takes a village of dozens of tech firms — including Google, Microsoft, Hewlett Packard and Bing Maps — to deliver the immersive effect for global Santa trackers, with some 15 million visits to the website alone last year. And it takes a village of 1,500 volunteers to field emails and the 140,000 or so telephone calls to 1-877-HI-NORAD . They staff phone banks equipped with monitors inside a building at Peterson, which offers a view of snow-capped Pikes Peak to the west.“Hi Santa Trackers! Lots of kids are waiting to ask you about Santa,” a sign reads.
Volunteers are equipped with an Operations Center Playbook that helps ensure each and every caller can go to sleep happy and satisfied on Christmas Eve.In 1955, Air Force Col. Harry Shoup — the commander on duty one night at NORAD’s predecessor, the Continental Air Defense Command — fielded a call from a child who dialed a misprinted telephone number in a newspaper department store ad, thinking she was calling Santa.Today, most early calls come from Japan and Europe. The volume soars in the U.S.
For team members, once “Big Red” — Santa’s code name — is airborne, Schlachter said, “it’s off to the races.”
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