Aglet is a 4-month-old mobile game best described as 'Pokémon Go' for sneakerheads. And it has attracted an improbably large cult following of users willing to trek many miles—and spend real dollars—for its virtual shoes by abebrown716
Aglet users are gladly paying up to play, too. More than 20,000 of them have plunked down cash for Gold Aglet, a purchase ranging in price from 99 cents to $99.99. Nearly a dozen has spent several thousand of dollars each. Meanwhile, a thriving 1,200-person Discord group devoted to Aglet regularly chats long into the wee hours of the night, showing off their Aglet collections—“flexing their shelf” so to speak. Several users have sold off their holdings via Discord.
Before Aglet, Mullins, who on LinkedIn describes his modus vivendi as “making the world a stranger place,” tried his hand at several other startups, including a mobile reading app. From 2017 to 2019, he worked at Adidas as its “director of future trends,” spending time thinking about what could come next in apparel and shoes. From his point of view, “the whole industry has flatlined and needs CPR,” he says. “Virgil Abloh said recently that.
In Raipur, India, Raghav Verman, 16, has been averaging 20,000 to 30,00 steps a day on Aglet from his family’s gated community, good enough to earn some of the best footwear. Raghav has played the game enough to know the exact price of the goods by heart. Example? “The Jordan Royal 2001s—66,000 Aglet,” he says, not missing a beat. In Amsterdam, Mike Vanwalraven, a high school student about to enter his final year, has become a moderator of the Aglet-focused Discord group.
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