Astrological signs have virtually nothing to do with someone's personality. So why do stereotypes about the zodiac still influence how people are treated?
Of course, the purpose of this research was not to identify which astrological signs were viewed most negatively/positively, as interesting as that question might be. Rather, the scientists wanted to understand the process by which a stereotype can take hold in a new environment. It just so happened that the cultural exportation of astrology to China proved to be the perfect testing ground for their ideas.
"Because stereotypes and social reality are mutually reinforcing, it is often unclear whether a given stereotype has emerged from preexisting social reality, or has shaped social reality over time to resemble the stereotype ," state the researchers. "To address this chicken-or-egg problem, [...] we examined a novel form of stereotyping and discrimination in China based on astrological signs, which were introduced into China from the West.
In other words, the researchers wanted to understand whether perceptions about the personality types supposedly reflected in astrological signs would develop in China in a similar way that they did in the United States. If so, the argument could be made that there is some underlying truth to astrological stereotypes, regardless of whether the signs themselves are predictive of individuals' personalities.
Furthermore, consistent with past scientific literature, the researchers found no evidence to suggest that astrological signs were reliably associated with personality traits such asor with life outcomes such as job performance. Nevertheless, astrologically based stereotypes and discrimination are already starting to take hold in China.
The authors conclude,"Overall, our research disentangles stereotypes from social reality by providing a real-world demonstration that stereotypes can form without preexisting social reality, yet still produce discrimination that can then shape social reality."Lu, J. G., Liu, X. L., Liao, H., & Wang, L. . Disentangling stereotypes from social reality: Astrological stereotypes and discrimination in China. Journal of Personality and Social Psychology.
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