Who Cares About Your Opinion? Why the Foxification of British News Isn’t Working
just over two weeks later. Wednesday’s episode received an average of 44,000 viewers, according to ratings body BARB. In comparison, a repeat of digital channel Quest’s “Salvage Hunters,” where people discover rusty old objects, received on average three times more viewers.
This flipped media landscape, compared to the U.S., is partially down to the cultural dominance of the BBC in the U.K., with impartiality in news seen to be one of its core principles. It’s also down to how broadcasters and radio stations interpret the rules set by Ofcom, a regulator whose purpose is to ensure that the programming on TV and radio does not harm viewers.
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