DCEU is (kind of) in. Marvel and more are likely skipping out.
over the phone. “With Disney announcing that Marvel’s not going, everyone’s had trepidation about committing to Comic-Con publicly.” They added that the looming SAG strike is indeed a factor in the studios’ cautiousness: “If SAG were to go on strike, then all those plans would have to go out the window because, theoretically, the actors couldn’t be available to promote product.
Overall, Comic-Con may have to do some soul-searching going forward as studios and midsize production companies alike rethink their marketing priorities and pivot away from Hall H. “It’s becoming much more of a niche event, where you have audience reach but it’s not an all-consuming cultural moment anymore,” the strategist said. “We’re still catching up from the pandemic.
Based on the current climate, it wouldn’t be strange if studios decided to pull out at the last minute. “I think the salad days of the early 2010s are gone,” the source said. “Content’s still gonna come; whether it’s for the big screen or whatever, we still need the content. So it’s more about how the marketing will change, and Comic-Con may not be as big a factor as it once was post-pandemic.”
So what can we expect from this year’s San Diego Comic-Con? “With regard to the strike and its possible effects on Comic-Con, we tend to refrain from speculation or forecasting,” David Glanzer, SDCC spokesperson, explained in a statement. “I will say our hope is for a speedy resolution that will prove beneficial to all parties and allow everyone to continue the work they love.
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