Whole Foods is slashing prices on hundreds of items, starting Wednesday, extending its focus beyond enticing Prime shoppers.
The specialty grocer’s last major price cut for all customers was in November 2017. In the interim, it has been rolling out more perks catered to members of Amazon Prime, such as offering them an extra 10 percent off discounted products.
Prime’s ranks surpassed more than 100 million people last year. Prime members now qualify for two-hour delivery at Whole Foods, they can use Alexa to add groceries to their Prime Now cart and arrange for grocery pick-up within 30 minutes at some locations. “Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” Whole Foods Chief Executive Officer John Mackey said in a statement.
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