“It’s a simple idea that makes sense,” said Wedbush analyst Alicia Reese.
AMC Entertainment Holdings Inc. has been on a mission to extend its brand into a host of products recently, from popcorn to credit cards and, potentially, gourmet candy, wine and beer.
This week, AMC AMC Chief Executive Adam Aron said the company is considering launching branded craft beer named in honor of investors that turned the movie-theater chain into a meme-stock darling. The tweet about possible “Great Ape Ale” came just days after the CEO discussed the possibility of AMC-branded wine.
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AMC hints at launching 'Great Ape Ale' — a branded craft beerJust days after discussing the potential launch of AMC-branded wine, CEO Adam Aron is touting the possibility of branded craft beer
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