Why Are Rich Guys So Obsessed With These Boring-Looking Shoes?

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Why Are Rich Guys So Obsessed With These Boring-Looking Shoes?
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Why are rich guys so obsessed with Loro Piana’s supremely expensive, but mundane-looking shoes? Comfort is only part of the appeal, writes men’s fashion editor jacobwgallagher

As a commentator on fashion, I spend a lot of time peering down at men’s shoes. I recall in the aughts noticing, abruptly, that every man who could plausibly have a graphic design degree was wearing crisp white Common Projects sneakers. Four years ago, it was

wooly, $95 sock-like shoes cladding feet across New York City, and appearing to find a particularly strong foothold with tech-bro types.’s minimalistic Open Walk slip ons, which the brand has sold since 2005, but for many reasons seem to have soared in popularity of late. They’re tough to describe: Though the sole is white and rubber like a sneaker’s, the upper is supple and a bit chiseled, recalling an Italian Chukka boot.

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