Why Christopher Nolan's Tenet represents a big piracy risk around the world
” is charting a new course for blockbusters during the pandemic by opening in foreign territories before it lands in the U.S.coronavirus
Though other major tentpoles, like superhero adventure “Aquaman,” generated massive ticket sales despite a staggered rollout across the globe, it’s rare that a movie would open in the U.S. without playing in markets in Los Angeles or New York City. It’s also possible that people will feel unsafe going to a theater during the public health crisis, potentially making them more willing to watch an illegal version of a film they would have otherwise been willing to watch on the big screen.
COVID-19 social distancing could potentially make it harder for a person with a camera to avoid being spotted, especially in the middle of the auditorium, where the visual and audio experiences are optimal. Other exhibitors in Malaysia, Korea and Thailand said that, as of Wednesday, they had also not heard of any piracy-specific terms and conditions from Warner Bros. Insiders at Warner Bros., as well as executives at rival studios, note that there are careful security measures in place for any theatrical release.
Warner Bros. has yet to reach out to U.K.-based exhibitors with specific anti-piracy guidance for “Tenet,” but has begun investing heavily in marketing and promoting the film ahead of its Aug. 26 launch. Tickets went on sale at midnight on Aug. 11, with venues such as the Odeon BFI Imax, shuttered for months, opening in time to screen the film.
The U.K.’s Film Content Protection Agency was set up in 2016 under the Film Distributors’ Association, and works closely with studios and exhibitors to safeguard new releases. Piracy in cinemas is not rampant in the U.K. and is generally concentrated in small geographic clusters around the country. Recent years, however, have seen an uptick in cases in London, tarnishing a previously clean record.
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