Here's what went wrong with 'Bros' at the box office.
, claimed that straight people not showing up to an LGBTQ comedy was a driving force behind “Bros” underperformance.
Eichner is certainly correct that some straight moviegoers weren’t interested in the material, while homophobia about two men falling in love also likely figured in. During a recent trip to a multiplex in Georgia, for instance, this writer saw a group of men being openly homophobic by mocking the “Bros” poster for featuring a guy putting his hand on another guy’s butt. However, the $4.
Marvel is able to tout superhero movies like “Black Panther” and “Shang-Chi and the Legend of the Ten Rings” as the first comic book films to be led by a Black and Asian superhero, respectively, without much blowback at the box office since these are new entries in the most successful film franchise in the world . Warner Bros. touted the importance of “Crazy Rich Asians” in 2018, but it already had built-in awareness by being based on a best-selling book.
Jo Koy’s August comedy “Easter Sunday” also seemed to promote the historic nature of a film that represents the Filipino community over the laughs that would bring in all moviegoers. That film bombed as well, making just over $13 million worldwide on a $17 million budget.
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