As this legend goes, the restaurant chain formerly known as 'Kentucky Fried Chicken' changed its name to KFC to eliminate the word 'fried' from its title.
The restaurant chain formerly known as"Kentucky Fried Chicken" changed its name to KFC to eliminate the word"fried" from its title.First of all, let's dispense with one of the sillier claims circulating about this topic: The good folks at Kentucky Fried Chicken were allegedly breeding"mutant" chickens with extra-large breasts and additional legs . The U.S.
Obviously, this tale is complete hokum, one of the many business legends concerning attempts to avoid government regulations through the expedient of a deceptive name change. Back to our story: In 1991, Kentucky Fried chicken announced that it was officially changing its name to"KFC" . The public relations reason given for the name change was that health-conscious consumers associated the word"fried" with"unhealthy" and"high cholesterol," causing some of them to completely shun the wide variety of"healthy" menu items being introduced at Kentucky Fried Chicken outlets.
Kentucky Fried Chicken were not the only ones who bravely refused to knuckle under.
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