Here’s what you need to know about the “one-app experience” CEO Bob Iger just teased.
and is expected to lay off an additional 3,000 toward the summer.) He and his lieutenants have concluded a single app is the path forward: “We think that by making it available as a one-app experience it will increase engagement and increase our opportunity in terms of serving digital ads and growing our advertising business,” he said, also noting viewers wouldn’t have to toggle between apps.
Iger also pointed out that the company has already had some prior success managing a broad, general-interest streaming app, versus a trio of apps geared toward family entertainment, general programming, and sports. “Outside the United States, we created that with Star,” he said. “It’s working quite well, and it’s one of the reasons why we are going to launch that as an advertiser-supported platform.
It’s always possible, maybe even likely, that it could discount the revised app somehow. Iger indicated that Disney would be removing some of its shows and movies from —Uh, yes. The company’s CFO, Christine McCarthy, announced it on the same call: “We will be removing certain content from our streaming platforms and currently expect to take an impairment charge of approximately $1.5 to $1.8 billion.” The plan could be implemented as soon as the third quarter — this summer.
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