COVID-19 may be ravaging the movie industry, but it’s also presenting opportunities to think outside the box office
Disney is also taking a shot. Photo: Walt Disney Pictures Like other entertainment companies, Disney has a problem: It has made movies, but in much of the world, there are no open theaters to release them in — or even if they are open, nobody wants to go. So Disney has repeatedly delayed the release of its $200 million live-action remake of Mulan, and now it has decided to release the movie over the internet.
Wall Street investors seem eager about this approach: Disney’s stock price bounced up and down when the company announced its earnings for the quarter that ended June 30 right after 4 p.m., but later rose nearly 5 percent after Chapek announced the plan to release Mulan online.
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