Why ESPN keeps coming back to Yankees-Red Sox — even when it fizzles like that

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Why ESPN keeps coming back to Yankees-Red Sox — even when it fizzles like that
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Red Sox manager Alex Cora had scolded the network’s decision to repeat the rivalry matchup.

It’s likely Alex Cora’s complaints stemmed more from an annoyance on behalf of his own middling club than a genuine concern for what’s best for baseball fans.Days before the Red Sox and the Yankees faced off on ESPN’s Sunday Night Baseball for the second consecutive week — this time in the second leg of a day-night doubleheader at Fenway Park,“Back-to-back Sunday night games, with all due respect to ESPN, come on,” Cora. “There’s other teams out there, and people want to watch them.

But no, Cora, fans don’t want to see other teams. The numbers don’t lie — Yankees-Red Sox is still MLB’s premier matchup, no matter the state of the clubs. Yankees-Red Sox games on Sunday Night Baseball over the past three seasons have averaged 1.9 million viewers — 30 percent more than any other matchup,On top of that, there is more scarcity this season — the two teams play each other 13 times under the new MLB scheduling rules, down from 19 times in previous seasons — which helps build anticipation.

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