Many film companies have taken a battering during the pandemic. The opposite is true of Shift72. Business for the New Zealand-based company, which builds and manages online video platforms for the …
Business for the New Zealand-based company, which builds and manages online video platforms for the industry, is “through the roof”, with new U.S. and international clients including major festivals and exhibitors and with interest growing among independent distribution companies.
During the pandemic, the company has grown as festivals look to become hybrid online/physical events and some explore becoming year-round TVOD platforms and a viable home for PVOD releases for non-blockbuster titles. The company’s ScreenPlus label, which builds TVOD and PVOD platforms for exhibition chains, has seen business off the back of the AMC/Universal window crunch deal as cinemas move to future proof as best they can.
Below is our interview with Shift72, in which White and Barnett tell us about their business, growing demand and expansion plans.: It has been phenomenal. Covid has accelerated business since March. Our business initially focused on secure screening rooms for industry but the growth among different types of customers has been very strong. Going forward, festivals are going to be hybrid spaces and we think this is a tremendous opportunity for them.
We’ve also helped organize aggregation deals with studios which means we can get the content and push it onto the exhibitor sites. We struck a recent partnership with National Amusement-owned Showcase Cinemas in the UK. Their platform has been gearing up. We are working with some other big exhibitors but we can’t announce those just yet. It’s interesting to see the response from exhibitors and how they’ve embraced the model.: People traditionally think of a cinema as the first place they can see a film, but that’s not always the case any more. Just look at how quickly the world is changing.
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