The upcoming streaming turf war is bound to draw blood, but here's why kid's programming may be one of the biggest battlegrounds:
CREDIT: Danger Mouse: FremantleMedia Ltd.; MOANA: Disney; Sesame Street: Zack Hyman/HBO; Jurassic World Camp: Netflix; Monsters at Work: Pixar/Disneyon Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere.
“The only kids’ networks with good relative performance these days are Nicktoons and Boomerang — a pity they are too small to matter,” wrote Bernstein analyst Todd Juenger. Children’s fare is “incredibly important” to entertainment platforms, says Sesame Workshop president of media & education and chief operating officer Steve Youngwood. “The broadest services with the greatest [number of] subscribers are going to be the ones that have something for everyone in the family — and kids are one of the biggest drivers of usage in the family.”, for one, is well aware of how vital children are to its health.
, vying for kid viewers, has “Snoopy in Space” and two other kids shows in its lean arsenal. And CBS All Access is welcoming 1,000 episodes of children’s programming to its existing 12,000-plus episodes on the service, and licensing two original kids shows, DHX Media’s “Cloudy With a Chance of Meatballs” and Boat Rocker’s new “Danger Mouse.”
to be successful, but I think they’re always cognizant of the fact that you’ve got the Disney Channel,” says Pivotal equity analyst Jeff Wlodarczak. “You don’t want to create something that accelerates the decline of pay TV significantly faster than it’s going right now.” HBO Max, meanwhile, appears to have Disney Plus in mind as it looks to attract households, stuffing its own service with 50 years’ worth of “Sesame Street” plus five new seasons of the beloved show starting in 2020.
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