Liverpool are believed to be ready to make a shift from Nike to Adidas at the end of the season
Nike has been Liverpool’s kit partner since 2020. But from the start of next season there could be a change of direction for the Reds. Back in April, it was first reported by Sport Business that Liverpool were ready to make the move away from Nike at the end of the current contract, which finishes at the end of this current season, with a return to German sportswear giant Adidas expected.
Across the Premier League , Arsenal and Manchester United are the most prominent clubs to have partnerships with Adidas, with Newcastle United joining the list this season, albeit at a far smaller annual sum than the former two. Adidas’ deals with both Arsenal and Manchester United are longer term, with the Gunners deal having been eight years at a reported value of £75m per season, and United’s over 10 years and worth a reported £900m over the life of the deal.
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No, the Nike logo on Liverpool FC's new kit isn't a mistakeNatalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
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