The latest caffeinated beverage craze has made many young consumers eager for a drink, which has prompted a new alert for parents.
Prime, a beverage brand that offers a range of sports drinks, mixes and energy drinks, is backed by two massive internet personalities. YouTuber, rapper and boxer Olajide Olayinka Williams "JJ" Olatunji, known professionally as KSI, and WWE wrestler and social media personality Logan Paul, are the joint faces of the drink, which is manufactured by Louisville-based Congo Brands.
With flavors like tropical punch and strawberry watermelon, Paul has touted on his TikTok videos that Prime is "the fastest growing sports drink in history."The drink comes in energy and hydration forms and has become wildly popular with kids. The bottled hydration version has no caffeine and is made with coconut water and electrolytes. The canned energy version, which does contain caffeine, has raised concerns with some experts looking out for younger consumers.
The warning label on Prime energy drink products note that it's not recommended for children under the age of 18.
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