It’s not been without controversy
Other states are changing their flags. In March Utah swapped its busy seal for a big beehive, a symbol of industriousness. As simple and lovely as this is, it is not without controversy. Some say the flag, which also has Native American symbolism, is “woke” and want the old one back. Mississippi scrapped its flag in 2020, because of its Confederate imagery. Massachusetts and Minnesota want to redesign their banners, each based on a seal with troubling depictions of Native Americans.
Many municipal flags are terrible, too. “Why city flags may be the worst-designed thing you’ve never noticed”, atalk by Roman Mars, a podcaster, in 2015, shone a light on how awful many official flags are. Since his talk, which has had 7m views, the North American Vexillological Association has documented more than 300 cities redesigning flags. Mr Mars singled out the flag of Milwaukee as the “kitchen sink”.
Maine’s seal is also far too fussy. It depicts a pine tree, a star, a moose, a sailor and a farmer, plus the words “Maine’‘ and “” . Ted Kaye, author of “Good Flag, Bad Flag”, a design primer, calls state flags with seals “: seals on bed sheets”. Seals were meant to be read on documents, not fly on poles. More than 20 states use seals with blue backgrounds as flags. It is tricky to tell them apart. Some try to solve this problem by including the state’s name.
A good flag creates a connection with the place it represents. Texas’s “Lone Star Flag” is a fine example, and is the best-selling state flag in the country. Earle Shettleworth, Maine’s state historian, points out that “state identity means a great deal to people. And it’s really a question of how are we going to project ourselves?”
“We didn’t set out to change the flag,” says Ms Field. When she and Mr Korzen started making their version, they asked: “Could we make this image be as recognisable as the word ‘Maine’?” Since Maine’s bicentennial in 2020, the star-and-pine-tree image is everywhere. The state Senate recently added an amendment to the bill requiring a referendum on whether to change the flag.
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