It's only a matter of time — here's why most publishers will elect to join Apple News+:
work with Apple
in exchange for massive reach — about 875 million iPhone users and 1.4 billion active devices worldwide — and incremental digital revenue, per Digiday. With the exception of The Times and The Post, most publishers will agree to Apple's terms, even if that means forgoing as much asApple could deliver scale among new, previously untapped audiences — meaning that some publishers view the opportunity as mostly additive, not cannibalistic.
Participating publishers will still be able to target users with"stickier" products that can generate loyalty among readers. Apple won't be sharing customer data with publishers, but participating news outlets will be able to track in-app engagement with their content and target app visitors with offers for products like newsletters,
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