Colby-Sawyer College cut its tuition by 62 percent, and honestly? It’s a savvy marketing ploy.
Colby-Sawyer College, a small private school tucked away in New Hampshire, is making the surprising choice to lower its undergraduate tuition by about 62 percent. That means that undergraduate students who start next fall will have to pay $17,500 in tuition each year, instead of the previous $46,000.
. But lest you think that this announcement is a genuine effort to bring about financial relief to those suffering from the student debt crisis, realize that this is mainly a savvy marketing ploy.As Kevin Miller, associate director of higher education at the Bipartisan Policy Center, told me, Colby-Sawyer’s decision is likely more about transparency than it is about any loftier aims to address the student debt crisis.
Coincidentally, another private school in New Hampshire, Southern New Hampshire University, recently addressed those new pandemic-inspired concerns head on byby over 50 percent and introducing tiered pricing. Starting in 2021, students have the option to choose a $10,000 or $15,000 annual tuition program. The higher-priced program leans heavier into traditional face-to-face instruction on campus, while the cheaper tuition rate is a hybrid of face-to-face instruction and online classes.
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