Why Posting Black Boxes for #BlackoutTuesday, or Hashtags Without Action, Is Useless (Column)

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Why Posting Black Boxes for #BlackoutTuesday, or Hashtags Without Action, Is Useless (Column)
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Why Posting Black Boxes for BlackoutTuesday, or Hashtags Without Action, Is Useless (Column)

— #BlackoutTuesday was well and truly done for.with solemn captions vowing to stay silent on social media for one whole day. The original idea behind the social media “blackout” came from Black executives Jamila Thomas and Brianna Agyemang, who wanted musicians and businesses to use the hashtag #TheShowMustBePaused in order to shine a spotlight on the Black Lives Matter movement, galvanized by the death ofat the hands of police.

Whatever the original intent was, the endless scroll of squares — particularly those clogging up otherwise useful hashtags like #BlackLivesMatter — quickly became counterproductive, eclipsing crucial information on where to donate and how to tangibly support the cause. Posting a black square on an Instagram feed doesn’t actually help amplify Black voices; it just buries them under performative nonsense.Local TV Got the 1992 Uprising Wrong.

And yet, as protests have burned on across the country, “performative nonsense” has been the order of the day from those trying to signal that they are Good and Progressive Enough to understand. Corporate Twitter accounts tweeted #BlackLivesMatter and heart emojis at each other. Celebrities responded with vague affirmations that things are bad. Democrats drafted statements that tried to balance on the line between sympathy and outright support, but instead stumbled into meaningless word salad.

At the very least, all of the above got rightfully lambasted for being toothless. DeGeneres eventually even deleted her tweet, replacing it with a pledge that she would be donating to several anti-racist organizations.

But an acknowledgment without matching action, or even just a strong and specific point of view, is barely worth the effort. And at some point, especially in the cases of corporations that don’t practice what they preach for PR purposes, using the language of protests for the sake of it is just another way of co-opting the very real pain that inspires movements like #BlackLivesMatter in the first place.

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