Why Purpose-Driven Businesses Are Faring Better In Covid-19

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Why Purpose-Driven Businesses Are Faring Better In Covid-19
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Purpose-driven businesses are more resilient, thanks to the motivating effect of working toward something larger than profit or growth for its own sake. All companies can harness their potential impact to innovate and collaborate in more effective and human ways.

Fast and Effective Innovation

When the demand for a product is as tangible as sick patients needing hospital beds, a values-driven team can rally to the cause and outperform all expectations.... [+]Replogle credits some of the speed of Leesa’s product launches this spring with the barriers they removed in the decision-making process by flattening the company’s hierarchy. The company’s daily all-hands Zoom meetings enable a higher level of transparency and participation.

Consumers’ demand for companies to address all stakeholders’ needs was already on the rise before Covid-19. When lives are at stake, corporate indiscretions feel particularly distasteful. Having been deep in the responsible business community for decades, Replogle saw the return of PPP funds by large, publicly traded companies as an indicator of a new climate.

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