After hitting what many consider to be her artistic peak with her last album “Anti,” Rihanna’s embracing being a trailblazing boss in beauty and fashion.
lingerie brand in 2018. Those companies turned the 33-year-old artist born Robyn Rihanna Fenty into a billionaire — last year Forbes reported that she has amassed a $1.7 billion fortune, making her the world’s richest female musician. Now a certified mogul, she’s bigger than music.“She’s broken through the ceiling … and that’s a bigger deal than having a No. 1 hit,” said Lori Majewski, host of “Fierce: Women in Music” on SiriusXM Volume.
By promoting diversity and inclusivity for women of all shades and sizes in beauty and fashion, Rihanna also stood for something that was more important than a three-minute pop song. That has led to what is now known as the “Fenty effect” in the fashion and beauty game, with her competitors stepping up their efforts to represent all kinds of women.
“Rihanna really followed in the footsteps of what Puffy was able to do, what Jay-Z was able to do, and what Kanye is doing now, and that is ‘How do you take your brand and create a lifestyle around it?’ ” said culture expert Emil Wilbekin. After making her debut when she was just 17, Rihanna has also been catching up on living her life, withRihanna performing “Wild Thoughts” with Bryson Tiller and DJ Khaled at the 2018 Grammys.“Unlike real jobs where you have off weekends, pop stars never have off, ever. Every weekend they’re touring somewhere, they’re doing an appearance. When you put out an album, it’s a grind.
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