Research suggests platform designs make us lose track of time spent on them and can heighten conflicts, and then we feel upset with ourselves
Disrupted sleep, lower life satisfaction and poor self-esteem are just a few of the negative mental health consequences that research has linked to social media. Somehow the same platforms that can help people feel more connected and knowledgeable also contribute to loneliness and disinformation. What succeeds and fails, computer scientists argue, is a function of how these platforms are designed.
We very quickly lose ourselves on social media. When people encounter a platform where they can infinitely scroll for more information, it can trigger a similar neurocognitive reward system as anticipating a winning lottery ticket or getting food. It’s a powerful way that these apps are designed to keep us checking and scrolling.
Dissociation is a psychological process that comes in many forms. In the most common, everyday dissociation, your mind is so absorbed that you are disconnected from your actions. You could be doing the dishes, start daydreaming and not pay attention to how you are doing the dishes. Or you might seek immersive experiences—watching a movie, reading a book or playing a game—that pass the time and cause you to forget where you are.
You also designed four interventions that modified people’s Twitter experience on Chirp to reduce dissociation. What worked? So what could social media companies be doing differently? And is there any incentive for them to change? We’ve found that people value being able to log in to a platform, connect with who they want to connect with, consume the media they enjoy, find the information that’s relevant and then be gently nudged off the platform in a way that fits their time management goals. Social media could have a healthy, meaningful place in people’s lives. But that’s just not the way it’s being designed right now.First, don’t pile a bunch of shame onto your social media habits.
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