Why social networks won’t stop pushing NFTs

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Why social networks won’t stop pushing NFTs
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What once had appeared as chic, suddenly seemed unbearably cringeworthy

. Among them: Jimmy Fallon, Serena Williams, Reese Witherspoon, Shonda Rhimes, Lil Durk, Travis Barker, and Meek Mill.

What once had appeared as chic, at least to an extremely online and crypto-zealous subset of Twitter users, suddenly seemed unbearably cringeworthy. Of course, by then the social platforms had all spun up big teams to figure out how to integrate NFTs into their own products. And a bunch of products that were entering development in January, when any junior product manager could have made a convincing case for them, arrived several months later looking passé.

If social networks ever got the memo about crypto’s decline, they have so far refused to acknowledge it. Whether out of optimism about the future or in recognition of the considerable sunken costs involved, the companies’ NFT product roadmaps appear to be largely intact.I contacted Reddit, Meta, and Twitter today to see if they would talk to me about how their NFT efforts are going; none agreed to talk with me.

“Ideally, you should be able to sign into any metaverse experience and everything you’ve bought should be right there,” Mark Zuckerberg said in. “There’s a long way to get there, but this kind of interoperability will deliver much better experiences for people and larger opportunities for creators. That is, the more places you can easily use your digital goods, the more you’ll value them, which creates a bigger market for creators.

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