Ron Howard opens up about why he feels Solo: A StarWars Story failed at the box office, citing nostalgia as a hurdle they didn't overcome. '...going back and revisiting an origin story for a beloved character may not be what the fans were looking for.'
While it's garnered a cult following today, Ron Howard opens up about why Solo: A Star Wars Story failed at the box office. The 2018 anthology film acted as a prequel to the 1977 franchise launcher, exploring the origin story of Harrison Ford's eponymous smuggler, only with Alden Ehrenreich taking over the role from Ford as he first meets the likes of Chewbacca and Lando Calrissian, played by Donald Glover instead of Billy Dee Williams.
SCREENRANT VIDEO OF THE DAY In a recent interview with NME, Ron Howard reflected on his time with Solo: A Star Wars Story and the film's box office failure. The Star Wars prequel director shared his thoughts on why the film flopped upon its release, pointing towards the level of nostalgia for the Lucasfilm franchise and that fans weren't ready to see such a story brought to life.
Maybe it’s the idea that it’s too nostalgic. That going back and revisiting an origin story for a beloved character may not be what the fans were looking for. I loved the way it played to audiences, which I witnessed.What Went Wrong With Solo While some have argued the lack of need for an origin for the character was a major hurdle to overcome, one of the bigger reasons for Solo: A Star Wars Story's downfall was its troubled production cycle.
Shuffling around directors in a production is never an easy thing to overcome, but even less so with a project as risky as Solo: A Star Wars Story. Rather than take the time to ensure they were putting out the best quality effort, Lucasfilm rushed to complete the prequel in time for its May 2018 release date, leaving many reviewers to criticize the film for its inconsistent tone, believing it obvious to notice the difference between Lord and Miller's approach and Howard's. Warner Bros.
Why Solo Failing Was Good For Star Wars Though it may not have the same dedicated fanbase as the DCU film that led to Zack Snyder's Justice League, Solo: A Star Wars Story failing at the box office ultimately proved to be for the better outcome for the franchise.
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