The German automaker built its reputation on the sport sedan. But some worry designs have grown a bit stale, and the company has a challenge holding on its performance pedigree in an era of SUVs.
BMW has long called itself the ultimate driving machine, but lately some investors say the German luxury leader needs a shot in the arm.brand has yet regain the leading global sales position it lost in 2016 to competitor Mercedes-Benz.
But the automaker replaced its CEO in 2019 in what investors say is a move to reinvigorate a brand that might be growing a bit complacent.
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