Thailand is famous for having a tourist industry that repeatedly bounces back from military coups, natural disasters, and unfortunate man-made incidents. Its video industry may similarly be Teflon-…
is famous for having a tourist industry that repeatedly bounces back from military coups, natural disasters, and unfortunate man-made incidents. Its video industry may similarly be Teflon-coated.
The onset of the coronavirus in 2020 has made things worse: GDP fell by 12% in the second quarter, advertisers slashed their spending by 14%, and a segment of consumers has cut the cord that previously connected them to legal OTT services, switching instead to torrents and easily-available hardware decoders.
Kelvin Yau, a former BBC executive, now VP of international business at iQIYI, said that the Chinese giant will take time to build its way into Thailand, with growth of users numbers the first priority, followed by advertising revenue, with paying subscribers in third place.
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