Brands are using AI to diagnose creator beauty...
for dark-skinned women . Comparatively, error rates are 1% for white men. How do we know that tools such as StyleHaul's — designed to help select and hire influencers — are adequately serving Black influencers?It's difficult to understand how using machine learning to identify the relationship between face shape, ethnicity andis acceptable. StyleHaul, however, is promoting their tool proudly.
StyleHaul has clients such as Sephora, Clairol and CoverGirl, though we do not know how much the tool — and its calculation of the relationship between ethnicity and success — factors into their influencer hiring processes.Although some brands delegate selecting influencers to software, PR teams still have a significant role in reaching out and curating advertorial content. One outreach tactic is the influencer trip.
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