'I began sketching with the eight shape in mind, referring to both the name of the line but also the symbol for infinite, turning it into a human figure.' olimpiazagnoli
Tasked with illustrating artwork to celebrate the legacy of the brand's cult Eight Hour Cream — originally created by Arden herself in 1930 andthroughout fashion week — Zagnoli designed everything from the packaging to the promotional ads.
"Lending her playful and colorful hand, she turned inspiration into interpretation to delight the endless fan base of this universally loved cult classic," the brand says."The resulting collection captures the spirit of Eight Hour and celebrates its infinite uses, infinite fans and the infinite individuality of women."
The collaboration with Elizabeth Arden, and more specifically its ties to CEO Debbie Perelman, seemed like a natural fit for Zagnoli and her work's female empowerment focus, seeing as the number of women in beauty leadership positions continues to be startlingly low. Olimpia Zagnoli: I was contacted by Elizabeth Arden last year to create a limited edition for the classic"Eight Hour" cream and lip balms. I was already familiar with the cream because it's the kind of product I buy at airports around the world to help with chapped lips, dry cuticles and all the dehydrated little things that tend to manifest when I'm away from home.
Although women continue to be the biggest consumers of beauty, a majority of beauty brands are still owned by men. How can female entrepreneurship be championed more prominently within the industry and what needs to change?
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