“Right-wing populism is always more engaging,' a Facebook executive said in a recent interview with POLITICO, when pressed why the pages of conservatives drive such high interactions
After Trump effectively leveraged Facebook in 2016 to help make up for a significant cash disadvantage, it has become a pivotal theater in the electoral war. Trump and Biden have spent over $173 million for ads on the platform so far and are expected to spend tens of millions more, according to the company’s political ad tracker .
The liberal group Media Matters, which is mostly known for tracking conservative TV and radio, now monitors 5,250 Facebook pages and groups that they’ve determined are either influential or of concern, according to spokesperson Laura Keiter. "There’s something [at Facebook] that reflexively or intentionally is mollifying the right-wing," said Angelo Carusone, the president of Media Matters.
"Facebook's platform is a mirror alright — a fun house mirror,” campaign spokesperson Bill Russo said. “One that has twisted and distorted our world and our politics into something barely recognizable, where conspiracy theories and disinformation run rampant. This is not a feature of our society that we must simply accept. It is a choice to create an algorithm that feeds the distrust and polarization that are tearing us apart.
The Facebook executive argued that frustration on the left on how to counter right-wing populism is another instance of social media reflecting an existing dynamic, rather than creating it.
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